App Marketing - Search Engine Optimisation
93% of online experiences begin with a search engine, with 75% of users never scrolling past the first page of results. Source: Search Engine Journal
Search Engine Optimisation (SEO) |
Our Approach to SEO |
Attract more qualified leads to your website through organic search engine rankings. We’ll create a tailored search engine optimisation solution for your business, to deliver more leads - no matter how competitive your market is.
What is Search Engine OptimisationSearch Engine Optimisation is the process of driving more traffic to your site through organic search results on search engines, like Google. An optimised site will rank high in searches making it easier for new customers to find you, however, getting to the top can be quite tricky. Search engines such as Google, rank sites according to the relevance of their content, among other factors that determine the trustworthiness of the site.
Benefits of Search Engine Optimisation (SEO)Search Engine Optimisation is actually one of the best things you can do for your site. An optimised site will achieve long-term success in:
60% of all organic clicks go to the organic top 3 search results in Google. Source: HubSpot |
Needs Analysis
This is where success truly begins. The App Team prides itself in its customised service and personalised approach. No two businesses are alike, so we make it our business to really listen and know what yours is about. We have a team of SEO experts dedicated to determining your needs, expectations, budget, and finding the right solution to meet them. Market Research Market research is invaluable to any business strategy. What are people looking for? Who is looking for your products and services? Where do they hang out? What devices are they using? Who are your competitors? Once we have a clear view on where your target audience is, it’s only then we have a clear view of our solution. Website Audit How’s your website doing? How does it match up to the competitors? Let our SEO experts take a look at your site and tell you how to bridge the gap. The App Team performs: Site Health Audits, Competitive Site Audits, Red Flag Audits, Negative SEO, Recovery Audits, Security Audit, and Conversion Audits. On Page Optimisation Improve your search ranking with unique and naturally written content that people love to read and search engines love to find. On page optimisation is a strategy to rework your site’s content and relevance to rank better in searches. Off Page Optimisation Build community, build trust. Search engines rank websites according to how trustworthy they are. To build trust, a website must have a strong social media presence and a solid reputation amongst blogs and in forums. Our digital marketers know exactly how to achieve this with the right campaigns, link building techniques, guest post blogging, along with other time-tested strategies. Content Creation Content is king. Articles, blog posts, copies, infographics, videos, and podcasts produced especially for the web, is what keeps your audience engaged and sharing on social media. Of all the SEO factors, this is what weighs the heaviest. The App Team finds the best writers, editors, and producers in any niche to take care of the creative and technical aspects of your web content. Conversion Rate Optimisation (CRO) Today’s readers will be tomorrow’s customers. Getting traffic into your site is just the first step. The bigger challenge is converting these visitors into real leads. Increase online sales, enquiries, newsletter sign-ups, and more with a properly executed CRO strategy. The App Team can provide you with CRO testing services, along with website optimisation techniques to convert new opportunities better and faster. Monthly Reporting The App Team will show you exactly what’s going on with transparent reporting. Every month, your SEO account manager will discuss the raw data on traffic, conversions, search engine ranking, device usage, and more. On top of that, you will also have full access to your analytics tools that we use, 24 hours a day. |